Joe Merkley – Your Marketing Maven
New Year…New Look
Rockin the New Year with a new website look!
You could say we were inspired by Pantone’s 2018 color of the year!
In the YouTube video below Lee Eiseman, who picks the Pantone color of the year, describes purple as innovative & creative.
Wow, that describes us to the T!
Take a minute to watch video, it is excellent and informative!
Lee also describes purple as representing adventurous & non-conformity which explains why a lot of artists love purple.
SO GET YOUR
PURPLE GROOVE ON…
See right-hand column at the top.
Informative and fun marketing information!
Website Rental…Just Say “No” #badbusinessidea
Joe Merkley – Your Marketing Maven
When you have your website developed by a company offering Website Rental that uses their own coding and their hosting is exclusive to them, your website CANNOT be moved if you decide to sever ties. Basically, you are renting your website. Considering that Google and other search engines rank for how long a site has been online you will lose all of that online history and have to start over. Even if you are able to take your content, you will have to pay someone to basically start from scratch and build you a new site. With website development a lot of the labor is upfront in site layout and design, so even having your own content the bulk of work for your new site is before content is even added.
Real estate, medical, dental and law seem to be more prevalent industries for “website rental.”
Before you decide to rent from a company that does website rental, check out companies like ours, that offer to finance. At the end of the payments, you own your website and you can do what you want with it. You can take your online history with you… and Google will follow!
Minimal work on your end. Generally, after an interview and discovery, the company you hire executes the setup, design, coding, content, and go live
Most sites are built on existing templates so build time is shorter than custom websites.
One bill each month can streamline your accounts payable process.
If you are fortunate, you will have one Point of Contact – that can handle all of your questions & issues
If they’re serving a niche, they’re familiar with how the dental, medical, etc industry works and they have baked in necessary processes, such as HIPPA compliance
You own the text (probably not the images unless you paid for and provided), but not the design and structure of the site, so if you want to leave – you basically have a text document, and framework or design to put it in.
DO YOU SEE ME GOOGLE?
If the company you choose is not extremely SEO educated, your site will likely end up not being ranked with Google and other search engines or ranked very low. Most of the factors that determine the ranking are factors that most people would not know are missing.
I AM PAYING FOR WHAT?
So, you get a bill once a month that says “Website Hosting & Maintenance” what does that include?
Maintenance is a very ambiguous term and maybe you on the companies low tier shared hosting plan.
SO YOU DON’T KNOW!
Chances are your Account Manager is not skilled in the tech area so questions you may have will have to be answered once your Rep contacts Tech Dept and gets an answer for you.
JACK OF ALL TRADES?
Hiring one company that tries to offer many services such as hosting, SEO, content management, and development is generally going to result in mediocre service and results.
BOTTOM LINE: Website rental is more of a marketing liability than an asset!
Where fun meets cool meets subliminal!
Joe Merkley – Your Marketing Maven
Who knew looking at corporate logos could be so entertaining!
May 25, 2017
by Lisa Douglas
You see them practically every day, but do you really see them for all that they are? Business logos are all around you—constantly bombarding you with their messaging. You’ll struggle to not be exposed to hundreds a day on places like the buses that you ride, the products that you use, and the billboards that you glance at. Heck, they even adorn the bins that you put your shoes in at airport security!
No place is sacred, nor do these businesses want it to be. They want you to know their brand and recognize their keen albeit covert messaging. But are their messages sometimes so subliminal that they end up going over your head?
Here is a list of the most famous logos—that you come across everyday—with hidden messages that you’ve never even noticed. You’ll never look at these logos the same way again!
You see the “B” and the “R” in the Baskin Robbins logo…
But look closely between the letters and you’ll notice the number “31″; that’s intended to let you know how many different flavors they offer.
Color Preferences by Gender
Joe Merkley – Your Marketing Maven
The most popular car colors are white, black, silver and gray and may very well be explained by perceived acceptability… but is there some other factors at work that explains why there aren’t very many purple power tools?
A prominent study on this topic is Joe Hallock’s Colour Assignments. Hallock’s research data showcases some clear partiality in certain colors across gender.
It’s most noteworthy that a person’s environment–and especially cultural acumen–factors a strong role in defining color appropriateness for gender, which in turn can impact people’s choices. Ponder, for a moment, this coverage by Smithsonian magazine detailing how blue became the color for boys and pink was eventually deemed the color for girls (and how it used to be the opposite!).
Hallock’s findings for the most and least favorite colors of men and women:
The most noteworthy points in these graphs are the dominance of blue among both genders (the favorite color for both groups) and the contrast between genders on purple. Women list purple as a top-tier favorite color, but no men list purple as a favorite color. (Presumably, this is why there are no purple power tools, a product largely associated with men?)
Additional research in color study, perception and color preferences show that when it involves shades, tints and hues men seem to prefer bold colors while women prefer softer colors. Additionally, men were more likely to select shades of colors as their favorites (colors with black added), whereas women were more receptive to tints of colors (colors with white added):
The above infographic from KISSmetrics showcases the disparity in men and women’s color preferences.
Keep this information in mind when choosing your brand’s primary color palette. Given the starkly different taste preferences shown, it pays to appeal more to men or women if they make up a larger percentage of your ideal buyers.
Color Coordination + Conversions
Color Psychology: Color roles in marketing and how it impacts customer engagement.
Your Marketing Maven
The idea of influencing as it relates to the psychology of color is one of the most intriguing–and profoundly controversial–perspectives of marketing. The reason is that current discussions about colors and influence consist of hasty, anecdotal evidence and advertisers bloviating about “colors and the mind.” To mitigate this direction and allot competent treatment to a truly captivating characteristic of human behavior, I will present a selection of the most credible research on color theory and influence. The Importance of Colors in Your Branding To start, let’s focus on branding, one of the most critical issues relevant to color perception and the area where many articles are problematic regarding relating color to branding. Myriad attempts have tried to relegate consumer responses to different individual colors.
Still, the issue is that color is too conditional on individual experiences to be translated to specific feelings across the board. There are broader messaging schemes to be found in color psychology. For example, colors are a significant factor in consumer purchases and branding. In an appropriately titled study called Impact of Color in Marketing, researchers found that up to 90% of snap judgments made about products can be based on color alone (depending on the product).
The Study Purpose: Color is ubiquitous and is a source of information. People make up their minds within 90 seconds of their initial interactions with either people or products. About 62‐90 percent of the assessment is based on colors alone. So, prudent use of colors can contribute not only to differentiating products from competitors but also to influencing moods and feelings – positively or negatively – and, therefore, to attitude towards certain products. Given that our moods and emotions are unstable and that colors play roles in forming attitudes, managers must understand the importance of colors in marketing. The study is designed to contribute to the debate.
The function that color psychology plays in branding, results from studies such as The Interactive Effects of Colors illustrate that the correlation between brands and color depends on the perceived suitability of the color being used for a specific brand (in other words, is the color “applicable to” what is being sold). The study “Exciting Red and Competent Blue” also substantiates that colors’ purchasing intent is greatly influenced by their impact on how a brand is perceived. Colors influence how consumers view the “personality” of affect in question (after all, who would want to buy a Harley Davidson motorcycle if they didn’t get the feeling that Harleys were rugged and hip?). Additional studies have disclosed that our brain’s preference is recognizable brands, making color critically relevant when creating and making identity. Color Research & Application suggest that it is paramount for new brands to mainly target logo colors that ensure uniqueness (if the competition all uses blue, you’ll stand out by using purple). When it comes to choosing the “appropriate” color, research has established that prognosticating consumer reaction to color appropriateness concerning the product is far more relevant than the color itself. So, if truck owners buy trucks to feel rugged, you could assume that the totter edition wouldn’t sell all that well. Psychologist and Stanford professor Jennifer Aaker has conducted studies on this topic via research on Dimensions of Brand Personality. Her studies have found five core dimensions that play a role in a brand’s personality:
(Brands can sometimes cross between two traits. Still, they are mostly dominated by one. High fashion clothing feels sophisticated, camping gear feels rugged.) Additional research has shown a real connection between the use of colors and customers’ perceptions of a brand’s personality. Specific colors DO considerably align with precise traits (e.g., brown with ruggedness, purple with sophistication, and red with excitement).
Almost every academic study on colors and branding will tell you that it’s far more paramount for your brand’s colors to strengthen the personality you want to define instead of trying to align with cliché color associations. Ponder the misinterpretation of broad statements such as “green means calm.” The context is missing; sometimes, green is used to brand environmental issues such as Timberland’s G.R.E.E.N standard, but other times it’s meant to brand financial spaces such as Mint.com. Brown may be useful for a rugged appeal (think Saddleback Leather); when positioned in another context, brown can be utilized to create a warm, inviting feeling (Thanksgiving) or to stir your appetite (every chocolate commercial you’ve ever seen).
The takeaway: I can’t present you with a simple, clear-cut set of guidelines for choosing your brand’s colors, but I can guarantee you that your organization/business environment is of paramount consideration. The perception, ambience, and visual that your brand creates play a role in influence. Grasp that colors only come into play when they can be used to match a brand’s desired personality (i.e., the use of white to communicate Apple’s love of clean, simple design). Without this consideration, choosing one color over another doesn’t make much sense. There is very little evidence to support that ‘orange’ will universally make people purchase a product more often than ‘silver.
Color Preferences by Gender
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