Terk Oncology Center for Prostate Care - Jacksonville, FL
2022
When you’re one of Jacksonville – St Johns, FL’s premier Real Estate team’s and consistently maintained the NEFAR (North East Florida Association of Realtors) top 10% position, as well as achieving annual membership in the Watson Realty Corp “Presidents and Silver Pinnacle Clubs”, you are positioned for success in the Northeast Florida Region Community’s competitive home & commercial real estate market. With a focus on elevated perception and qualified awareness, Merkley Marketing Group joined forces with Watson Realty Corp’s Real Estate team, The Mohr Team, to target select homebuyers and sellers – Commercial buyers and sellers in Jacksonville – St John’s Communities. The Mohr Team needed an extraordinary Real Estate® website focused on residential and commercial real estate.
Engaged by Jacksonville – Northeast Florida, FL Real Estate Team, The Mohr Team, Merkley Marketing Group was tasked with a brand identity makeover and new website. Our first task was to create a color scheme and logo with a fresh new contemporary look while incorporating elements of traditional and contemporary that the First Coast is known for. We accomplished this by using a traditional Americana color scheme while utilizing more contemporary typography. The Mohr Team color scheme and corporate logo identity were created, and we integrated it into a new custom Real Estate website. Once again, our focus was creating a new and refreshing look while maintaining traditional elements. We successfully pulled together a new brand identity that will serve The Mohr Team well and set them apart from their competitors, as they continue to forge and succeed in the Jacksonville – Northeast Florida, FL Real Estate market.
Creating a Great Visitor Experience for Greater Conversions!
ArborVation - Green Cove Springs, FL
2021
Doug Nunnery, Broker Associate REALTOR® - Northeast Florida, FL
2021 | Client Since 2021
When you’re one of the top companies in insurance subrogation with an extraordinary team, you are positioned for success in the subrogation competitive insurance market. With a focus on elevated perception and qualified awareness, Merkley Marketing Group joined forces with SecondLook, Inc.’s leadership team. The SecondLook, Inc.’s website is designed to target and engage individuals and companies looking for additional claims money through subrogation.
Engaged by SecondLook, Inc., located in Hauppauge, NY, and Palm Harbor, FL, Merkley Marketing Group was tasked with a brand identity makeover and new website. Our first task was to create a color scheme and logo with a fresh new traditional look while maintaining a visual similarity to the previous logo used for years that people are accustomed to seeing. We accomplished this by using a modern blue & green color scheme while utilizing their original traditional typography. The previous logo used all lowercase italic typography for the name. Our change included using all uppercase typography for the name to show strength and boldness. The Chameleon name is designed utilizing colors from the logo symbol and represents the changing colors of a chameleon.
From there, we crafted a new user-friendly website, successfully pulling together the new brand identity that will serve SecondLook, Inc. well and set them apart from their competitors as they continue to forge and succeed in the subrogation market.
With a plan to garner more national attention and business SecondLook is starting an advertising campaign with Claims Magazine. SecondLook reached out to us to develop an ad that would catch eyes and engage potential clients while staying top-of-mind with current clients.
This was a full virtual project. We worked with associates and partners in Palm Harbor, FL. | Cocoa, FL | Orlando, FL | Los Angeles, CA | New York, NY
Creating a Great Visitor Experience for Greater Conversions!
