[ summary ]
Vengroff Williams leads the medical subrogation industry with a proven team of experts, driving long-term success in the complex healthcare recovery space.” With a focus on enhancing brand perception and building qualified awareness, Merkley Marketing Group partnered with Vengroff Williams and its leadership team to develop a brand and website for Vengroff Williams Medical Subrogation. Merkley Marketing Group strategically designed the website to attract and engage healthcare providers, Insurance companies, and institutions seeking to recover additional revenue through specialized subrogation services.
[ our roles ]
[ approach ]
Engaged by Vengroff Williams, Inc., Merkley Marketing Group was tasked with a comprehensive brand identity makeover and a new website for Vengroff Williams Medical Subrogation.
Our first task was to create a color scheme and logo that presented a fresh, modern look while retaining a visual connection to the parent company (Vengroff Williams) branding that clients were familiar with. We achieved this by selecting a contemporary blue and green color scheme complementing the Vengroff Williams logo. The Vengroff Williams Medical Subrogation logo now incorporates these new colors to reinforce its brand identity.
Next, we designed a new user-friendly website that seamlessly integrated the refreshed brand identity. This new online presence positions Vengroff Williams Medical Subrogation as a standout leader in the medical subrogation market, setting them apart from competitors while aligning with their core values of trust and expertise.
[ virtual ]
This was a full virtual project. We worked with associates and partners in Sarasota, FL. | Durango, CO. | New York, NY.
CUSTOM LOGO
An extraordinary and effective logo is the cornerstone of a brand.
BRAND GUIDE
Ensure consistent branding across all platforms and materials.
CUSTOM WEBSITE
Creating a Great Visitor Experience for Greater Conversions!
CUSTOM WEBSITE
A Passion for Exceeding Expectations!
“When we kicked off our new sales & marketing strategy 2 years ago, we had no idea what would happen. Our message took off with record traffic visiting our Joseph Merkley-designed website. This has translated into more clients than ever partnering with SecondLook Inc. to improve subrogation results. As we roll out our patent-pending ReverseSubrogation™ and finalize a multi-carrier international subrogation consortium, we are very excited as to what comes next.
