Real Estate Archives - Merkley Marketing Group

RiverPoint Real Estate Website Launch

Joe Merkley – Your Marketing Maven

Announcing the launch of RiverPoint Real Estate’s WordPress real estate website with IDX.

RiverPoint Real Estate is located in Northeast Florida, FL.

It’s responsive: Complete website works on any device from smartphones to desktop.

– GOOGLE RANKS FOR THAT!
It’s Secure: All our sites are now SSL: https: vs. http.

– GOOGLE RANKS FOR THAT!
It’s zippy fast, PHP 7.1.

– GOOGLE RANKS FOR THAT!
IDX
VIDEO

– GOOGLE RANKS FOR THAT!

About RiverPoint Real Estate

By Barbara Swindell, Founder/Broker

When Riverpoint Real Estate was founded my inspiration was simple, the Golden Rule. That inspiration holds through today after over 35 years of experience. I believe we have thrived because of our outstanding reputation which we have never taken for granted.

Our focus is on exceptional real estate expertise, coupled with superior ethical standards. Our goal is to work for you, not only once, but throughout all your home transitions. As a result, we enjoy extensive “word of mouth” referrals which is advertising you cannot pay for.

We look forward to assisting you through the home buying or selling process. We are always mindful that your home is your most treasured possession, its Where You Live Your Life. Let Riverpoint prove our value to you and your family.

https://riverpointrealestate.com

Would you like a WOW website? Let’s Chat About it! https://merkleymarketinggroup.com/contact/

See right-hand column at the top.
Informative and fun marketing information!

Unlocking The Real Estate Advertising Puzzle

Frequently I look through publications like Northeast Florida Magazine, Resident News, Savannah Homes… studing real estate advertising.

Consequently, I am absolutely stunned how a lot of Real Estate advertising really misses the mark do to poorly laid out ads and missing information.

Furthermore, I know that quite a lot of these ads are created by big Real Estate Corporation’s “marketing” department, hence, even shocking me more!

Because people are visual, I have performed five ad makeovers using five different style real estate ads.

First of all, let’s review some especially relevant facts relating to Real Estate advertising. Facts that you probably already know.

Approximately 90% of all buyers use the Internet to search properties. Source: NAR Home Buyer and Seller Generational Trends Report 2016
On average Buyers spend 10 weeks searching for a home online. Sources: NAR Home Buyer and Seller Generational Trends Report 2017 & 2016 Profile of Home Buyers and Sellers
58% of all buyers found home on mobile device.

Sources: NAR Home Buyer and Seller Generational Trends Report 2017 & 2016 Profile of Home Buyers and Sellers
Value of Website Features:

89% Found photos very useful

85% Found detailed information about properties very useful

50% Found virtual tours very useful

44% Found neighborhood information very useful

41% Found interactive maps very useful

Sources: NAR Home Buyer and Seller Generational Trends Report 2017 & 2016 Profile of Home Buyers and Sellers

Especially relevant, is that websites assist 90% of Buyers in their home search!

Therefore, the million dollar question is… why does a lot of Real Estate advertising contain website addresses that are so small while in other ads the website address is nonexistent?

Especially relevant, from a marketing standpoint is the ad’s primary goal most of all, should be to draw people to your website and have them engage on your site for the 10 weeks while they are searching for a home!

KATIE G

Katie Knows Real Estate?

Katie doesn’t have a website, so it seems like Katie DOESN’T know real estate!

NO WEBSITE! Oh well, that’s not important to 10% of home buyers
Lots of wasted space
Overall appearance: Professional

Real estate ad

MY MAKEOVER SOLUTION

Get a website, unless you are targeting the 10% of home buyers that don’t use the Internet
Finally, prominently display the website address

DAVID H

David’s arms folded = This is one of the top Faux pas in body language! “Arms crossed over your chest signal defensiveness and resistance,”
Forbes Magazine: The ten worst body language mistakes… CLICK HERE

Bad font choice (unless he is selling rustic cabins in the woods). Too many fonts!
Poorly laid out
Overall appearance: Unprofessional
The photo with David looking up is bad. Why is he lower? Maybe he is he in a basement?

MY MAKEOVER SOLUTION

New photo, arms NOT crossed. Take photo at eye level rather than David looking up or down.
New fonts using just 2 styles
Prominently display the website address above his technology statement and remove ~~www~~
Change good to great in his technology statement

Real estate ad

JOHN W

John’s arms folded – This is one of the top Faux pas in body language! “Arms crossed over your chest signal defensiveness and resistance,”
Forbes Magazine: The ten worst body language mistakes… CLICK HERE

John should be branding himself, too much REMAX Town & Country
Poorly laid out
Overall appearance: Unprofessional

MY MAKEOVER SOLUTION

New photo, arms NOT crossed
Made cell phone number more prominent
Added red bar to prominently display the website address and removed ~~www~~
Given more time I would have removed first REMAX logo
Not sure if he was playing off “Got Milk”, if so he should drop “A” “Got Realtor”

Real estate ad