[ PROJECT Profile ]

DWAYNE LEATHERWOOD
Raleigh, NC
#Realtor #Broker

[ summary ]

When you’re one of Raleigh, NC’s premier Realtors and recipient of the prestigious ERA 2020 Leaders’ Circle award with an extraordinary team, you are positioned for success in the Triangle Region Community’s competitive luxury home market. With a focus on elevated perception and qualified awareness, Merkley Marketing Group joined forces with North Carolina’s Real Estate team, The Dwayne Leatherwood Real Estate Group Company, to target select high-net-worth homebuyers and sellers in the Triangle Region Communities. Dwayne needed an extraordinary Realtor® website

[ our roles ]

  • Brand Positioning

  • Branding

  • Brand Architecture

  • Visual Identity

  • Custom Website Design

  • Creative Campaigns

  • Creative Campaigns

[ approach ]

Engaged by Raleigh, NC Realtor/Broker Dwayne Leatherwood, Merkley Marketing Group was tasked with a brand identity makeover. Our first task was to create a color scheme and logo with a fresh new contemporary look while incorporating an element of tradition that the Triangle Region is known for. We accomplished this by using a modern color scheme while utilizing traditional typography. The Dwayne Leatherwood Real Estate Group color scheme and corporate logo identity was defined, and we integrated it into a new custom Realtor® website. Once again, our focus was creating a new and refreshing look while maintaining traditional elements. From there we crafted a new business card and email signature, successfully pulling together a new brand identity that will serve the Dwayne Leatherwood Real Estate Group well and set them apart from their competitors, as they continue to forge and succeed in the Raleigh, NC Triangle Region Real Estate market.

[ virtual ]

This was a full virtual project. We worked with Dwayne Leatherwood and his associates in Raleigh, NC. 

CUSTOM LOGO

An extraordinary and effective logo is the cornerstone of a brand.

Horizontal Logo

Stacked Logo

CUSTOM BUSINESS CARD

Your “Calling Card” Should Make a Great First Impression!

FRONT

Front

Back

CUSTOM EMAIL SIGNATURE

Looking The Professional You Are!

FRONT

New

Old

CUSTOM WEBSITE

Creating a Great Visitor Experience for Greater Conversions!

Dwayne Leatherwood Real Estate Group website
Dwayne Leatherwood Real Estate Group custom website
Dwayne Leatherwood Real Estate Group custom website
Dwayne Leatherwood Real Estate Group custom website
“This was my second time working with Joe and Merkley Marketing Group. He developed a website for me years ago when I was in Ft. Lauderdale. Joe and his team were amazing in every way and made the entire process seamless and quite enjoyable. His incredible knowledge and ability to gather important community information to make my website extremely user-friendly and informative was beyond anything I could have ever imagined. I highly recommend Joe and his company and look forward to working with him on other projects in the future. Five-Star service in every way!
Dwayne Leatherwood
Dwayne Leatherwood
ERA Live Moore Real Estate - Raleigh, NC

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