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DWAYNE LEATHERWOOD REAL ESTATE GROUP

MERKLEY MARKETING GROUP Design-Build Expertise is a Foundation for Success.

{ summary }

When you’re one of Raleigh, NC’s premier Realtors and recipient of the prestigious ERA 2020 Leaders’ Circle award with an extraordinary team, you are positioned for success in the Triangle Region Community’s competitive luxury home market. With a focus on elevated perception and qualified awareness, Merkley Marketing Group joined forces with North Carolina’s Real Estate team, The Dwayne Leatherwood Real Estate Group Company, to target select high-net-worth homebuyers and sellers in the Triangle Region Communities.

{ our roles }

  • Brand Positioning

  • Branding

  • Brand Architecture

  • Visual Identity

  • Custom Website Design

  • Creative Campaigns

  • Print & Digital Media Design

{ approach }

Engaged by Raleigh, NC Realtor/Broker Dwayne Leatherwood, Merkley Marketing Group was tasked with a brand identity makeover. Our first task was to create a color scheme and logo with a fresh new contemporary look while incorporating an element of tradition that the Triangle Region is known for.
We accomplished this by using a modern color scheme while utilizing traditional typography.

The Dwayne Leatherwood Real Estate Group color scheme and corporate logo identity was defined, and we integrated it into a new custom website. Once again, our focus was creating a new and refreshing look while maintaining traditional elements.

From there we crafted a new business card and email signature, successfully pulling together a new brand identity that will serve the Dwayne Leatherwood Real Estate Group well and set them apart from their competitors, as they continue to forge and succeed in the Raleigh, NC Triangle Region Real Estate market.

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