Website Rental…Just Say “No” #badbusinessidea
Joe Merkley – Your Marketing Maven
When you have your website developed by a company offering Website Rental that uses their own coding and their hosting is exclusive to them, your website CANNOT be moved if you decide to sever ties. Basically, you are renting your website. Considering that Google and other search engines rank for how long a site has been online you will lose all of that online history and have to start over. Even if you are able to take your content, you will have to pay someone to basically start from scratch and build you a new site. With website development a lot of the labor is upfront in site layout and design, so even having your own content the bulk of work for your new site is before content is even added.
Real estate, medical, dental and law seem to be more prevalent industries for “website rental.”
Before you decide to rent from a company that does website rental, check out companies like ours, that offer to finance. At the end of the payments, you own your website and you can do what you want with it. You can take your online history with you… and Google will follow!
Minimal work on your end. Generally, after an interview and discovery, the company you hire executes the setup, design, coding, content, and go live
Most sites are built on existing templates so build time is shorter than custom websites.
One bill each month can streamline your accounts payable process.
If you are fortunate, you will have one Point of Contact – that can handle all of your questions & issues
If they’re serving a niche, they’re familiar with how the dental, medical, etc industry works and they have baked in necessary processes, such as HIPPA compliance
You own the text (probably not the images unless you paid for and provided), but not the design and structure of the site, so if you want to leave – you basically have a text document, and framework or design to put it in.
DO YOU SEE ME GOOGLE?
If the company you choose is not extremely SEO educated, your site will likely end up not being ranked with Google and other search engines or ranked very low. Most of the factors that determine the ranking are factors that most people would not know are missing.
I AM PAYING FOR WHAT?
So, you get a bill once a month that says “Website Hosting & Maintenance” what does that include?
Maintenance is a very ambiguous term and maybe you on the companies low tier shared hosting plan.
SO YOU DON’T KNOW!
Chances are your Account Manager is not skilled in the tech area so questions you may have will have to be answered once your Rep contacts Tech Dept and gets an answer for you.
JACK OF ALL TRADES?
Hiring one company that tries to offer many services such as hosting, SEO, content management, and development is generally going to result in mediocre service and results.
BOTTOM LINE: Website rental is more of a marketing liability than an asset!
Where fun meets cool meets subliminal!
Joe Merkley – Your Marketing Maven
Who knew looking at corporate logos could be so entertaining!
May 25, 2017
by Lisa Douglas
You see them practically every day, but do you really see them for all that they are? Business logos are all around you—constantly bombarding you with their messaging. You’ll struggle to not be exposed to hundreds a day on places like the buses that you ride, the products that you use, and the billboards that you glance at. Heck, they even adorn the bins that you put your shoes in at airport security!
No place is sacred, nor do these businesses want it to be. They want you to know their brand and recognize their keen albeit covert messaging. But are their messages sometimes so subliminal that they end up going over your head?
Here is a list of the most famous logos—that you come across everyday—with hidden messages that you’ve never even noticed. You’ll never look at these logos the same way again!
You see the “B” and the “R” in the Baskin Robbins logo…
But look closely between the letters and you’ll notice the number “31″; that’s intended to let you know how many different flavors they offer.
Color Preferences by Gender
Joe Merkley – Your Marketing Maven
The most popular car colors are white, black, silver and gray and may very well be explained by perceived acceptability… but is there some other factors at work that explains why there aren’t very many purple power tools?
A prominent study on this topic is Joe Hallock’s Colour Assignments. Hallock’s research data showcases some clear partiality in certain colors across gender.
It’s most noteworthy that a person’s environment–and especially cultural acumen–factors a strong role in defining color appropriateness for gender, which in turn can impact people’s choices. Ponder, for a moment, this coverage by Smithsonian magazine detailing how blue became the color for boys and pink was eventually deemed the color for girls (and how it used to be the opposite!).
Hallock’s findings for the most and least favorite colors of men and women:
The most noteworthy points in these graphs are the dominance of blue among both genders (the favorite color for both groups) and the contrast between genders on purple. Women list purple as a top-tier favorite color, but no men list purple as a favorite color. (Presumably, this is why there are no purple power tools, a product largely associated with men?)
Additional research in color study, perception and color preferences show that when it involves shades, tints and hues men seem to prefer bold colors while women prefer softer colors. Additionally, men were more likely to select shades of colors as their favorites (colors with black added), whereas women were more receptive to tints of colors (colors with white added):
The above infographic from KISSmetrics showcases the disparity in men and women’s color preferences.
Keep this information in mind when choosing your brand’s primary color palette. Given the starkly different taste preferences shown, it pays to appeal more to men or women if they make up a larger percentage of your ideal buyers.
Color Coordination + Conversions
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