[ our roles ]
[ approach ]
Engaged by Vengroff Williams, Inc., Merkley Marketing Group was tasked with a comprehensive brand identity makeover and a new website for Vengroff Williams Medical Subrogation. Our first task was to create a color scheme and logo that presented a fresh, modern look while retaining a visual connection to the parent company (Vengroff Williams) branding that clients were familiar with. We achieved this by selecting a contemporary blue and green color scheme complementing the Vengroff Williams logo.
The Vengroff Williams Medical Subrogation logo now incorporates these new colors to reinforce its brand identity. Next, we designed a new user-friendly website that seamlessly integrated the refreshed brand identity. This new online presence positions Vengroff Williams Medical Subrogation as a standout leader in the medical subrogation market, setting them apart from competitors while aligning with their core values of trust and expertise.
[ virtual ]
This was a full virtual project. We worked with associates and partners in Sarasota, FL. | Durango, CO. | New York, NY.
CUSTOM LOGO
An extraordinary and effective logo is the cornerstone of a brand.
CLIENT BRAND GUIDE
Ensure consistent branding across all platforms and materials.
CUSTOM WEBSITE
Creating a Great Visitor Experience for Greater Conversions!
CLIENT TESTIMONIAL
A Passion for Exceeding Expectations!
“When we made the decision to revamp our online presence, I knew the website had to do more than just look good—it had to represent us. We weren’t interested in a surface-level refresh. We needed a complete overhaul that reflected our identity—who we are, what we offer, and what makes us different. From the start, Merkley Marketing Group understood the assignment. They didn’t just build a website—they created an interactive platform that truly showcases our business
The entire process was smooth, collaborative, and adaptable to our evolving needs. Every design decision—color, type, structure, and messaging—was purposeful and aligned with our brand values. The end result is a site that feels modern yet grounded in our legacy. It’s intuitive to navigate, visually engaging, and delivers exactly what users are looking for. What stood out most was the ability to track performance. With real-time analytics and measurable insights, we saw clear improvements in engagement, click-through rates, and client response.
This project wasn’t just about aesthetics—it was about defining our credibility and reinforcing trust from the moment someone lands on our site. Merkley captured the spirit of what we do and built something that works as hard as we do. The site now acts as both a first impression and a lasting resource—for prospects, clients, and partners alike. We couldn’t be more pleased. Thank you to the team at Merkley Marketing Group for bringing our vision to life.”
