[ our roles ]
[ approach ]
Engaged by Vengroff Williams, Inc., Merkley Marketing Group was tasked with a comprehensive brand identity makeover and a new website for Vengroff Williams Medical Subrogation. Our first task was to create a color scheme and logo that presented a fresh, modern look while retaining a visual connection to the parent company (Vengroff Williams) branding that clients were familiar with. We achieved this by selecting a contemporary blue and green color scheme complementing the Vengroff Williams logo.
The Vengroff Williams Medical Subrogation logo now incorporates these new colors to reinforce its brand identity. Next, we designed a new user-friendly website that seamlessly integrated the refreshed brand identity. This new online presence positions Vengroff Williams Medical Subrogation as a standout leader in the medical subrogation market, setting them apart from competitors while aligning with their core values of trust and expertise.
[ virtual ]
This was a full virtual project. We worked with associates and partners in Sarasota, FL. | Durango, CO. | New York, NY.
CUSTOM LOGO
An extraordinary and effective logo is the cornerstone of a brand.
CLIENT BRAND GUIDE
Ensure consistent branding across all platforms and materials.
CUSTOM WEBSITE
Creating a Great Visitor Experience for Greater Conversions!
CLIENT TESTIMONIAL
A Passion for Exceeding Expectations!
“When we kicked off our new sales & marketing strategy 2 years ago, we had no idea what would happen. Our message took off with record traffic visiting our Joseph Merkley-designed website. This has translated into more clients than ever partnering with SecondLook Inc. to improve subrogation results. As we roll out our patent-pending ReverseSubrogation™ and finalize a multi-carrier international subrogation consortium, we are very excited as to what comes next.
