[ our roles ]
[ approach ]
When Realtor® Michelle Mousin-Anderson, PA engaged Merkley Marketing Group, the mission was clear: deliver a complete brand identity refresh. We began by developing a modern color palette and logo reflecting Michelle’s contemporary professionalism and the relaxed coastal charm that defines Northeast Florida. Clean, streamlined typography paired with a fresh, beach-inspired color scheme brought her new visual identity to life.
With the brand elements in place, we designed and launched a fully custom Realtor® website that seamlessly integrates Michelle’s new look. Our goal was to create a polished, modern online presence that stands out while staying true to the region’s beachy aesthetic. The result is a cohesive brand and digital platform that positions Michelle Mousin-Anderson PA, Realtor® for continued success in the competitive Northeast Florida real estate market.
[ outcome ]
The results speak for themselves: since launching her SEO-optimized website built by Merkley Marketing Group, Michelle Mousin-Anderson has transformed online traffic into measurable revenue and industry-leading recognition.
-
- $30 M+ in closed volume directly attributed to website-generated leads over the past two years.
- Solid qualified buyer & seller inquiries generated from her website.
- Elevated to the Top 1.5 % of REALTORS® nationwide (Real Trends) and consistently ranked in the Top 100 agents in Northeast Florida by the Jacksonville Business Journal and Real Producers.
- Consistently ranks on Google’s first page for high-intent terms such as Ponte Vedra Beach REALTOR®, driving a steady stream of organic leads.
- Today, the website accounts for a large percentage of Michelle’s annual transactions—all without relying on paid ads.
In short, the site doesn’t just look great—it’s a multi-million-dollar sales engine that continues to propel Michelle to the forefront of Northeast Florida real estate.
CUSTOM LOGO
An extraordinary and compelling logo is the cornerstone of a brand.
CustomWEBSITE
Creating a Great Visitor Experience for Greater Conversions!
Client RAVE
A Passion for Exceeding Expectations!
“Joe Merkley and Merkley Marketing is the best! I worked with Joe on a great website when I was with Prudential real estate ( now Berkshire Hathaway ), and my clients and fellow Realtors raved about the site. When I changed brokerages, I thought I would use the company’s site and found that it did little to brand me.
After a bad experience with one website developer, I called Joe again. He graciously completely re-designed the site and corrected errors. The site I have now, I am proud to direct people to. Please take a look mmousin.com. It relays information that is relevant and paints a great picture of me and my experience. This is the most important component of a website, and I feel it sets me apart. Joe is always available for questions and general marketing advice. He is friendly, and no question makes you feel like you should know the answer, as I am not a web developer nor SEO marketing specialist. I leave that to the professionals – so I can concentrate on my business- that I know. This is why I highly recommend Joe and the Merkley team.“
