An extraordinary and effective logo is the cornerstone of your brand.
Your logo defines what your company does, who your company is and defines the values of your company.
Now, that’s a tall order for just an image and text! Let’s look at how to make the most of your logo.
WHAT TO EXPECT FROM US
We guarantee you can trademark and or copyright your new business logo.
Your logo will be adaptable to different sizes and contexts, in digital and print media.
Logo spec files, standard formats & vector logo formats are included in our service.
In an appropriately titled study called Impact of Color in Marketing, researchers found that up to 90% of snap judgments made about products can be based on color alone (depending on the product).
A logo serves as the visual representation of a brand that helps consumers form an opinion about it. An important part of a logo is its font and the typeface that represents your brand’s personality, values and tone.
The use of an image or icon in your logo is very effective in making your logo memorable, if done right. The image/icon should clearly relate to the product(s) or service(s) your company offers.
WHAT DEFINES A GREAT LOGO?
Great logos don’t have to be the flashiest, but rather a logo that resonates with your target audience. Logos don’t just personify your company, they also relay an important and hopefully indelible message to your audience. Using bright and flashy colors for a funeral home while eye-catching does not impart the appropriate message a funeral home would want to convey. Likewise, somber grays for an event planner fails to create the sense of excitement they would want to communicate to their current and persepctive clients.
If people that see your logo are forced to decipher what your logo means and/or have a hard time reading the text they will promptly lose interest and move on. Your logo should be easily definable and readable to make a quick lasting impression.
The real test of success for a logo is how memorable it is and if it creates an instant association with your company brand!
THE CREATION PROCESS
Do you have any thoughts or ideas about what your logo should look like? One of our professional graphic designers will schedule a time to meet with you in person or over the phone.
Our consultation will include:
- Undivided attention to your ideas and thoughts
- Discussion of logo COLOR options that create the visual emotion that your brand commands
- Discussion of logo FONT options that create the visual emotion that your brand commands
- Discussion of all possible usages of your logo
Upon review of initial consultation notes, an internal team discussion and extensive competitor research our graphics professional proceeds with conceptualizing ideas. Once concepts are more defined the digital process begins and the real magic begins to materialize.
Logo Exploration Booklet
Now the choices are presented! After designing a variety of concepts, we present you with some logo options and you can begin to narrow down options as we move toward the final logo.
At this point, we welcome your input and a discussion ensues so that we can make further tweaks in more intricate detail toward finishing your amazing logo.
FINAL LOGO PRESENTATION
Wow, your logo has come to fruition!
It’s now time for the unveiling.
We send you a “presentation” booklet highlighting your logo in full color
Final Logo Booklet
Now, the delivery of collateral is an important phase that separates the professionals from the neophytes.
What we package up and deliver:
Numerous versions of your logo that can be used in print or digitally, large or small.
A “Logo Specs” booklet that outlines the logo’s typography(s), color(s), icon or image details (if applicable) and proper usage.
Logo Specs Booklet
Please check out some of our featured client logos below.
NEED A LOGO?
Let’s Get Rolling And Have Some Fun!
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