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[ case STUDY ] TERK ONCOLOGY CENTER FOR PROSTATE CARE Jacksonville, FL

Prostate Cancer Experts

[ summary ]

Medical Website Design Case Study | FloridaProstate.com. Terk Oncology Center for Prostate Care (FloridaProstate.com) has helped thousands of men achieve 98 % ten-year cancer-free survival. Merkley Marketing Group has partnered with the practice since 2006—first building its inaugural site on a Web.com SiteBuilder platform, and then re-platforming to WordPress with full SSL and mobile responsiveness in 2024. The new Medical Website Design balances high-detail clinical content with streamlined, senior-friendly UX to convert visitors into consultations.

[ our roles ]

  • Legacy-Site Audit & Platform Migration (2006 → 2024)

  • Information Architecture & UX

  • Custom WordPress Development + SSL / HIPAA Layers

  • Multisite WordPress Maintenance & Security – ongoing care for Terk Oncology’s 9-site network, including updates, backups, and monitoring.

  • “Ask the Doctor” CTA & Quick-Nav Button System

  • Accessibility: Large Font, High-Contrast Imagery, Printable Pages

  • Schema, Core Web Vitals & Ongoing Award Updates

  • SEO-Optimized Website Content Development

[ compliance & references ]

All patient-data workflows were built to exceed the latest HIPAA Privacy & Security standards, while our content strategy references trusted medical authorities such as the American Cancer Society’s prostate-cancer guidance.

[ approach ]

1. Platform Leap: We migrated 40+ legacy pages from a non-responsive Web.com instance to WordPress 6, adding a global SSL certificate and hardened PHP stack.

2. Always-On Engagement: A right-column “Ask the Doctor” form and sticky quick-nav buttons appear on every page, letting visitors connect—even after hours—without hunting for contact info.

3. Accessibility by Design: Typography is oversized and line-height generous, images are enlarged, and each page auto-formats for print so patients can review treatment options offline.

4. Authority Amplified: Dedicated sections spotlight Drs. Terk and Cesaretti’s latest awards, plus state-of-the-art equipment photos that we refresh quarterly.

[ virtual ]

All project phases—IA workshops, wireframes, HIPAA reviews—were executed remotely between Jacksonville and Palm Coast via email & texts.

[ impact ]

    • Significant increase in appointment requests in the first 90 days
    • Mobile bounce rate has reduced dramatically
    • LCP 1.8 s, CLS 0.06 (mobile)
    • 9 websites now managed for the Terk Oncology network

Ready for a patient-first site of your own? Explore our full-service marketing & web design solutions to see how we can elevate your practice.

[ faqs ]

What makes a medical website HIPAA-compliant?

A successful Medical Website Design must encrypt all PHI in transit (SSL/TLS), store submissions in a HIPAA-ready database or BAA-backed form tool, and limit admin‐panel access via role-based permissions and 2-factor authentication.

Why is responsive design critical for healthcare sites?

More than 60 % of health searches happen on mobile devices; a responsive layout ensures seniors and caregivers can book appointments or read treatment info without pinching and zooming—improving SEO and ADA accessibility scores.

How long does a typical medical website project take?

For most small practices, 8–12 weeks covers discovery, UX wireframes, WordPress build, HIPAA compliance reviews, and launch. Enterprise networks may require phased rollouts over 4–6 months.

Can we balance detailed clinical data with quick summaries?

Yes—use expandable sections, bullet-point “key facts,” and printable PDFs so visitors can skim or deep-dive. FloridaProstate.com’s enlarged fonts and right-column quick-nav let users choose their own depth of information.

CUSTOM WEBSITE

Converting Clinical Excellence into Patient Confidence

Medical Website Design Case Study | Terk Oncology Center for Prostate Care photo
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CLIENT TESTIMONIAL

A Passion for Exceeding Expectations!
“I found Merkley Marketing Group by accident after I spent time obtaining and then ignoring bloated proposals from other medical marketing firms. Many of the best Ponte Vedra real-estate websites happened to be developed by Joe and Marie. I contacted them on a whim and learned after the initial consultation of their depth of experience and creativity in the online marketing realm. After describing our average medical consumer Joe proceeded to revolutionize the effectiveness of our web-based efforts around the prostate cancer diagnosis.
Our problem was that we long had the most experienced and respected physicians in the region as judged by the other doctors in the community, especially for the treatment of prostate cancer, but Medicare, because of a technicality in how proton therapy is generously reimbursed, had over incentivized it’s use in our community by a joint venture between the local regional satellite academic facility and a large European private company called IBA in patients with prostate cancer.
Aside from creativity and credibility Joe also brings a depth of relationships with other experts and super specialists in the SEO field when we need them to solve an occasional expert’s dilemma. We have had such success online with him that we are now expanding our relationship to gain his input to our traditional marketing efforts.”
Jamie Cesaretti, MD: Clinic Director
Jamie Cesaretti, MD: Clinic Director
Terk Oncology Center for Prostate Care - Jacksonville, FL.

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