[ PROJECT Profile ]

Northeast Florida, FL
#Realtors #Residential #Commercial

[ summary ]

When you’re one of Jacksonville – St Johns, FL’s premier Real Estate team’s and consistently maintained the NEFAR (North East Florida Association of Realtors) top 10% position, as well as achieving annual membership in the Watson Realty Corp “Presidents and Silver Pinnacle Clubs”, you are positioned for success in the Northeast Florida Region Community’s competitive home & commercial real estate market. With a focus on elevated perception and qualified awareness, Merkley Marketing Group joined forces with Watson Realty Corp’s Real Estate team, The Mohr Team, to target select homebuyers and sellers – Commercial buyers and sellers in Jacksonville – St John’s Communities. The Mohr Team needed an extraordinary Real Estate® website focused on residential and commercial real estate.

[ our roles ]

  • Brand Positioning

  • Branding

  • Brand Architecture

  • Visual Identity

  • Custom Website Design

  • Creative Campaigns

[ approach ]

Engaged by Jacksonville – Northeast Florida, FL Real Estate Team, The Mohr Team, Merkley Marketing Group was tasked with a brand identity makeover and new website. Our first task was to create a color scheme and logo with a fresh new contemporary look while incorporating elements of traditional and contemporary that the First Coast is known for. We accomplished this by using a traditional Americana color scheme while utilizing more contemporary typography. The Mohr Team color scheme and corporate logo identity were created, and we integrated it into a new custom Real Estate website. Once again, our focus was creating a new and refreshing look while maintaining traditional elements. We successfully pulled together a new brand identity that will serve The Mohr Team well and set them apart from their competitors, as they continue to forge and succeed in the Jacksonville – Northeast Florida, FL Real Estate market.


An extraordinary and effective logo is the cornerstone of a brand.

Horizontal Logo

Logo Icon


Creating a Great Visitor Experience for Greater Conversions!

The Mohr Team website desktop
The Mohr Team website iPhone
The Mohr Team website laptop
The Mohr Team website iPad
“Coming Soon“
The Mohr Team
Watson Realty Corp. - St Johns, FL



We’re anxious to show how we can SERVE & WOW you!


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